JUMP bikes are in their early days, and this week’s rollout is a modest 100-bike endeavor that isn’t yet open to the public, though that is a goal for the future. Instead, Social Bicycles staff have been reaching out to local businesses and nonprofits to offer memberships to people living and working in places where the program is starting out.
The limited rollout is part of a UC Berkeley study to see how people choose their mode of transportation, funded by a $735,000 grant from the Federal Highway Administration.